Aljona Nahorna.
In Ukraine, blogging is developing very actively every year and is gaining momentum. Bloggers use social media, individual blogging platforms, such as LiveJournal, YouTube video hosting, and create their own websites to convey their views.
Blogging is not studied in schools, universities, it does not require a diploma, because everyone can write blogs. They are led by journalists, doctors, teachers, businessmen, writers, politicians, fitness trainers, ordinary housewives, children and others. Their audience is measured by tens, and sometimes hundreds of thousands of subscribers. Therefore, the influence of bloggers on public opinion and consciousness should not be underestimated.
Interestingly, the dictionary of a marketer defines a blogger as a person who has a significant impact on others, whose thoughts, judgments, ideas, actions serve as a model for others. The blogger has impeccable authority, and his/ her popularity inspires confidence in subscribers. And it’s true, because we check the news feed on Instagram every day and follow the lives of bloggers as they advertise clothes, cosmetics, shoes, various sites and even food, listen to their advice and believe everything they say.
Adults can still filter this or that information said or written by a blogger, and not always, but children and adolescents are more vulnerable to this. Recently, a well-known Ukrainian blogger made a square for herself and said that she had wanted to cut her hair for a long time and still couldn’t dare to cut her hair because she had long hair before that. And she urged everyone not to be afraid of change, but on the contrary to accept them with a smile on his face, cut his hair is the first step to change that the square is now in trend. And what do you think? Many girls cut their hair and signed that the blogger inspired them to do so and made her mark.
I am surprised as soon as from one conversation of the unknown person took and cut off hair which grew it for years. And all because we are completely dependent on someone’s opinion. Bloggers even advertise various vitamins, cosmetics and even medicines that they use and recommend to others, and we forget that we are all very individual and before you start taking any drugs you should first consult a doctor, not follow advice of the blogger.
Therefore, I urge everyone that we are not dependent on bloggers, but have our own head on our shoulders and can check all the information.
The project is implemented by Chernihiv Polytechnic National University in cooperation with the Human Rights Foundation and the University of Tartu (Estonia).
The project is funded by the Ministry of Foreign Affairs of the Republic of Estonia.
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