Climate change – from eco-status to eco-shame

Anna Verbytska.

According to the UN Intergovernmental Group of Experts, humanity has only 10 years left to prevent irreversible changes that could cause an environmental catastrophe [UN]. As a result, millions of consumers will be looking for products and services that will help alleviate the growing shame about the critical environmental situation on the planet. And while in our country they only realized that it was a shame to wear fur coats made of natural fur, the world managed to go far ahead.

Eco-friendly alternatives will become more affordable next years. For example, back in 2008, Tesla released the $ 100,000 Roadster electric supercar. Having one in the garage meant loudly declaring your eco-status. In 2019, more than 57 thousand electric vehicles were sold in Germany, more than 56 thousand in Norway. Their cost has decreased significantly, and it is economically profitable to use electric vehicles – electricity is cheaper than gasoline (based on the materials from Creascope). Soon, driving a car with an internal combustion engine will be eco-shameful.

The same goes for waste processing. While we are just learning to sort waste and minimize environmental pollution, in EU they look at the problem on a much broader and larger scale. Corporations and brands are developing technologies to help minimize environmental impact. Fashion brands will continue to embrace alternative, more sustainable options for fibers, textiles and finishes, and seek new solutions for recycling used materials. For example, Adidas has already developed a prototype Futurecraft Biofabric sneaker, made from 100% natural fibers and fully biodegradable. And the LEGO company began to make construction sets from bioplastic made of polyethylene based on sugar cane (based on the materials from Creascope).




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